About Platinum Wheels and Tires

Simon is the engine behind Platinum Wheels and Tires — a true workaholic who pours everything into making sure every customer walks away with the perfect setup and a smile. He built this business from the ground up because he believed Denver drivers deserved better: expert advice, real fitment knowledge, and zero runaround.

When Simon actually manages to step away from the shop, you'll find him shredding powder on a snowboard, hiking Colorado's peaks, playing volleyball or pickleball, or disappearing out of the city for a few days to recharge before diving back in.

If Simon is the engine, Thomas is the heart. One of the most genuinely kind and caring people you'll ever meet in business, Thomas goes above and beyond to make sure every customer — and every team member — feels taken care of. His calm, thorough approach means nothing slips through the cracks.

Away from the shop, Thomas is all about the people and places that matter most. You'll find him making memories with his family, playing volleyball, exploring new destinations, or front-row for the biggest fireworks show he can find.

Puma keeps the numbers tight and the listings live. She makes sure budgets are set, the books are clean, and every product gets posted where it needs to be. Great with numbers in the truest sense — she's the quiet force that keeps operations running smoothly from wherever she happens to be.

Off the clock, Puma is raising two boys, traveling the world with her husband, visiting family, and savoring her coffee in peace. She loves nature, quiet mornings, and a calm environment. Just know — if you disturb that peace (ask the golfers who broke her window), she will absolutely make sure you recognize.

Part mom, part farmer, part motocross racer, and 100% badass designer. If you've ever stopped scrolling on our Instagram or Facebook, that's Veronika's work. She's got an eye for automotive content that hits differently — and she does it all remotely from a different country, which somehow makes it even more impressive.

Veronika loves cars, has her sights set on a truck in the near future, and when she's not crafting content she's ripping dirt bikes, riding snowmobiles, and driving massive tractors. She's also passing all of it on to her daughter — teaching her to be exactly as cool as she is.