About Platinum Wheels and Tires

Denver's trusted wheel and tire destination — expert fitment, quality products, and nationwide shipping since 2020.

167+ Google Reviews
5.0 Average Rating
Since 2020 Serving Denver
48 States We Ship To

Built on Passion. Driven by Precision.

Founded in 2020 in Denver, Colorado, Platinum Wheels and Tires was built on a simple idea: every driver deserves access to cutting-edge wheels and tires — paired with expert fitment advice and honest pricing. What started as a local passion project has grown into a trusted destination for enthusiasts and everyday drivers across all 48 contiguous states.

Based at 2600 S Broadway, Denver, CO 80210 — in the heart of the city's automotive corridor — our team specializes in matching the right wheel and tire to your exact vehicle, whether you're lifting a truck, building a daily driver, or chasing the next trail.

We became an official Falken Tires Authorized Retailer — a milestone that reflects the trust the industry places in our expertise and customer service.

Simon, a Falken Tires representative, and Thomas in front of the Platinum Wheels and Tires storefront after joining the Falken Fanatic Authorized Retailer Program
Falken Authorized Retailer

Meet the Team

Two guys who genuinely love what they do — and it shows in every build.

Simon, founder of Platinum Wheels and Tires, with a red BMW M6 and an oversized King Kong monster truck in Colorado

Simon

Founder & Owner

Simon is the engine behind Platinum Wheels and Tires — a true workaholic who pours everything into making sure every customer walks away with the perfect setup and a smile. He built this business from the ground up because he believed Denver drivers deserved better: expert advice, real fitment knowledge, and zero runaround.

When Simon actually manages to step away from the shop, you'll find him shredding powder on a snowboard, hiking Colorado's peaks, playing volleyball or pickleball, or disappearing out of the city for a few days to recharge before diving back in.

🏔️ Snowboarding 🥾 Hiking 🏐 Volleyball 🏓 Pickleball 🚗 Road Trips
Thomas, Manager at Platinum Wheels and Tires, leaning on a lifted white Dodge Power Wagon on the Bonneville Salt Flats

Thomas

Manager

If Simon is the engine, Thomas is the heart. One of the most genuinely kind and caring people you'll ever meet in business, Thomas goes above and beyond to make sure every customer — and every team member — feels taken care of. His calm, thorough approach means nothing slips through the cracks.

Away from the shop, Thomas is all about the people and places that matter most. You'll find him making memories with his family, playing volleyball, exploring new destinations, or front-row for the biggest fireworks show he can find.

👨‍👩‍👧 Family First 🏐 Volleyball ✈️ Exploring 🎆 Fireworks
Margarita, also known as Puma, Accounting and remote marketing team member at Platinum Wheels and Tires, walking downtown

Margarita "Puma"

Accounting • Remote

Puma keeps the numbers tight and the listings live. She makes sure budgets are set, the books are clean, and every product gets posted where it needs to be. Great with numbers in the truest sense — she's the quiet force that keeps operations running smoothly from wherever she happens to be.

Off the clock, Puma is raising two boys, traveling the world with her husband, visiting family, and savoring her coffee in peace. She loves nature, quiet mornings, and a calm environment. Just know — if you disturb that peace (ask the golfers who broke her window), she will absolutely make sure you recognize.

☕ Coffee ✈️ Travel 👦👦 Two Boys 🌿 Nature 🤫 Peace & Quiet
Veronika, remote graphic designer and social media specialist at Platinum Wheels and Tires, racing motocross on a yellow Suzuki dirt bike

Veronika

Designer • Remote

Part mom, part farmer, part motocross racer, and 100% badass designer. If you've ever stopped scrolling on our Instagram or Facebook, that's Veronika's work. She's got an eye for automotive content that hits differently — and she does it all remotely from a different country, which somehow makes it even more impressive.

Veronika loves cars, has her sights set on a truck in the near future, and when she's not crafting content she's ripping dirt bikes, riding snowmobiles, and driving massive tractors. She's also passing all of it on to her daughter — teaching her to be exactly as cool as she is.

🏍️ Motocross 🏔️ Snowmobiles 🚜 Tractors 🚗 Car Lover 👩‍👧 Mom Life

Our Mission

We believe the right wheel and tire setup transforms how a vehicle looks, handles, and performs. Our job is to make that happen for every customer — with zero guesswork and zero hidden fees.

  • Expert fitment guidance for every make and model — bolt pattern, offset, load rating, all dialed in before you spend a dime.
  • Transparent pricing with no hidden fees, no surprises — just honest work at fair prices.
  • Premium curated inventory from top brands including Falken, Nitto, BFGoodrich, Bridgestone, and more.
  • Nationwide shipping to all 48 contiguous states — we handle the logistics so you can focus on the build.
  • Same-day installation and professional service right here in Denver — no waiting weeks.
★★★★★
"We're proud of the reputation we've earned with Denver drivers — and we don't take it lightly."
167 Google Reviews — 5.0 Star Rating
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Visit the Shop

Platinum Wheels and Tires
2600 S Broadway
Denver, CO 80210
Hours
Monday – Saturday: 9:00 AM – 5:00 PM
Sunday: Closed

Ready to Upgrade Your Ride?

Get a free, no-obligation quote from Denver's top-rated wheel and tire shop. Expert fitment, competitive pricing, and nationwide shipping.