About Platinum Wheels and Tires

Our Story

Founded in 2020 in Denver, Colorado, Platinum Wheels and Tires was built on a simple idea: every driver deserves access to cutting-edge, high-quality wheels and tires — paired with expert fitment advice and honest pricing. What started as a local passion project has grown into a trusted destination for enthusiasts and everyday drivers across all 48 contiguous states.

Based at 2600 S Broadway, Denver, CO 80210, our showroom and service center sits in the heart of the city's automotive corridor. Whether you're lifting a truck, upgrading your daily driver, or sourcing off-road rims for your next adventure, our team has the expertise to match the right product to your vehicle — and your budget.

Our Mission

At Platinum Wheels and Tires, our mission is to provide cutting-edge, high-quality wheel and tire products backed by expert fitment knowledge. We believe the right setup transforms how a vehicle looks, handles, and performs — and we're here to make that happen for every customer.

• Expert fitment guidance for every make and model
• Curated inventory of premium wheels and tires from top brands
• Transparent, competitive pricing with no hidden fees
• Nationwide shipping to all 48 contiguous states
• Same-day installation and professional service in Denver

Meet the Team

Platinum Wheels and Tires is led by Simon and Thomas, who bring years of hands-on automotive experience and a genuine passion for the industry. From the first phone call to final torque spec, they ensure every customer gets personalized attention and a result they're proud of.

Our team stays current on the latest wheel and tire technology, vehicle platforms, and fitment specs — so you get advice you can trust, not just a sales pitch.

What Our Customers Say

We're proud of the reputation we've earned — 158 Google reviews with a 4.9-star rating. Our customers trust us because we treat every vehicle like it's our own.

Reviews are loaded from Google. Visit our Google Business Profile to see all reviews.

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